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    Living the Irony

    August 8, 2017

    High street has certainly evolved to a significant enough position to seize public attention and claim the tag of “luxury fashion”. Graphic lines like these and deliberately aged details may feel liberating or at times ironic – it grants certain validation on recycling our old, lounge tees but only if you still keep them and that they’re in similarly vibes with juvenile typography or faded prints.

    What’s likely equally ironic is the cost of the distressing process. With a shiny haute logo stamped along, a vintage inspired, mass produced tee is not exactly economical or exclusive.

    That, obviously, didn’t stop me from living the irony. This ultra trendy but simultaneously somewhat regressive statement tee proves to be one of my most worn pieces this summer.

    Irony may well be one of the key elements that define contemporary luxury.

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