Keep Up With That Urban Edge

Minimalism, an awkwardly abused fashion term now practically girdles everything that lacks flavor, marks one of the most misleading developments in recent years as the digital landscape takes shape.

How did I reach that conclusion? Consider this: have you noticed drifts of identity-depleted monochrome outfits fill up your Instagram feed? So much so that one starts to wonder if dull is all in a sudden cool now? Or perhaps a better way put it is: is minimalism simply the new dull?

Don’t get me wrong. I wear mostly minimalistic black and white. And I by no means intend to make a sweeping generalization about everyone here. What I am saying is, not all minimal dressers seem to reveal the true meaning behind the style.

Minimalist fashion is captivating. And it takes a few more thoughts than just monochrome shades and basic styles to achieve that. This blog post does not have the capacity to exhaust the list, but one good rule of thumb is to challenge the beholders to think.

The talent behind THIRD FORM, Merryn Kelly, knows how. I started wearing the label a few seasons back and noticed that the brand builds an edgy, creative, and highly functional wardrobe that stays relevant to most urban dwellers.

The latest collection consists of easy silhouettes and Kelly’s signature smart, precise cuts that reinforce the idea of urban edge. The slashes on my skirts, the cutouts on my flowy dress, and the architectural volumes and the ring zipper on my jumpsuit aren’t just icing on the cake – they are what made the pieces minimalist fashion.