How Adventures Kindle Enthusiasm

For a city where fresh art direction abound and ideas auto-renew, A.W.A.K.E., the quirky British label who’s the acronym for All Wonderful Adventures Kindle Enthusiasm, quickly captures the living experience.

Theater, music, nightlife, art, food – be it mass or indie, classical or progressive, there is a slice of pie for each palette. Aspiration, as ignited and fueled by the popular demand, can wane at the brutal competition or the accessibility of alternatives.

Natalia Alaverdian’s designs, like a chain of fascinating compact journeys, indeed kindle certain endangered enthusiasm I see in the city.

Even better than weaving strong artistic and cross-cultural references into those quirky details is, to me, A.W.A.K.E.’s bold homage to the idea of youth. Her collections brim with contemporary tailoring and conceptual renditions. They borderline mainstream commercial practicality and modern idiosyncratic personality, which achieves a good level of excitement and inspires enthusiasm in the spectators.

This is how adventures kindle enthusiasm. At least it worked for me.