“What would you do for love”? I was asked the question in an impending collaboration. Among all is staycation.
Some of next season's essentials are here, as #wethinkinfashioncalendar.
Irony may well be one of the key elements that define contemporary luxury.
Classic yet casual, authentic and easy – great timing is part of the package. We always find a way back to the basics. This time it’s the sweats.
We want authenticity and this blouse is – seemingly ironically but necessarily –carefully charted for that.
I’d say let’s bring the French countryside idyll in town in time for summer.
The magic era of the ‘80s is now celebrated in full force in fashion. And that means it’s the best time to be raw, to be brute (ahem spiritually), to be tough, and to have your pizza and eat it - if you ask me- all with due credit.
It makes a classic European impression. It’s mainstream casual-chic. It’s the good Frame.
Ramshackle vehicles on dirty streets and aged factory buildings that have fallen into disrepair are possible signs of a hedonistic past.
In heat of the return of the 80s style, hot pink, a vivid cue to punk and its avant-garde spirits, pushes forward the idea of a heroine. Is it a stale topic?










