Today's media is profitable content. Period. Creative advertising is a share of the pie.
Trimmed silhouettes of athleisure wear that breaks down the categorical lines of clothing are in itself a hybrid. The comfort is peerless and the designs are still considered. I'm a fan.
Nowness is a mix of heritage and the present. And I think stepping onto the playground in a reinvented gingham shirt is better than any of the two alone.
Leading fashion houses who still have the luxury to be somewhat original both lead and follow, invent as they replicate. The clashes between artistic expression and commercial needs made the business a colossal paradox.
It’d be an incredibly simplified method to fixate our eyes on a limited number of labels for any reason. The real problem following that route is we would’ve been deprived of the process, or alternatively, the fun.
This is the contemporary appeal we are talking about: singular, impactful, immediate and resounding, all of which are conveyed via elegant craft and inevitably, certain roughness.
For a city where fresh art direction abound and ideas auto-renew, A.W.A.K.E., the quirky British label who’s the acronym for All Wonderful Adventures Kindle Enthusiasm, quickly captures the living experience.
Sans the signature modern elements, an army jacket is not exactly aesthetically progressive. But it’s contemporary in another sense: it's completely unbound and self-sufficient.
They glide. They gleam. They ooze poise, grace and drama. Silk fabrics create gentle strength sans aggression.